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I was watching TV the other day and came across a new advertising campaign for AT&T Wireless.The campaign seems like a bold push to dispel the myths, and counter the myriad complaints about the poor performance of their network.

This AT&T advertisement uses scenarios best described as a mix of hyperbole and reality to counter these perceptions and tries to persuade us with a tagline that challenges us to "Rethink Possible."

The funny thing about this new campaign and particularly the tagline that struck a real chord with me is that, as an AT&T wireless subscriber, I had already begun rethinking what is possible with my AT&T device and service.Perhaps, not quite in the way that AT&T and their ad agency intended.

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Akita-Shi, Akita, Japan #214738


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